ORGANIC TRAFFIC

From: Chad Napier
Los Angeles, California

Or, maybe they are not really lying but you just feel like something is off. Work is not being done or up to your standards. 

My name is Chad Napier, and I'm part of an underground group of SEO Experts that you've probably never heard of. 

But, before we begin, let me tell you a little story. 

A couple of years later, the wife and I moved to Southern California from Ohio. On top of moving to a completely new state, I decided to retire from the hospital scene because I was not happy anymore. But, I was scared. We were in a new state and I knew NOBODY. NO CONNECTIONS. 

At my church during this time, I eventually met this guy and I told him my story and he said, "my company is looking for a manager in finance." My first reaction was that I had for little financial experience. So he continued that he was impressed with my management and leadership background. I said, "Why not. Sure!? 

Now, Fast forward several interviews, I got a job offer. And, I can remember exactly what I said to the Director. 

The reason why I made this statement is because the byproduct of the company was financial products but it was a Marketing Company. I wanted to make sure we were going to do the best thing for our clients. 

Thinking back, this was the best job I ever had. I learned how to build companies, accounts and departments. Further, since it was marketing company, this sent me down the path of old marketing, which nowadays is considered Organic Marketing. Then we transitioned into Digital Marketing, Digital Media and SEO. 

Over the years, as I dug deeper into the products, the same thing was happening. Let me put it this way! When most companies try to scale their business, try to scale their product or try to increase margin, it's usually the product that suffers. For example, when a company tries to scale a health product or try to increase margin, what happens? In the beginning, the company bought all high quality ingredients but in order to scale, this forced the company to buy all cheap ingredients. Now of course, the consumer has no idea but know they are buying a low quality health product. And this happens more often than you think!

This led me into the Entertainment Industry and I worked for some huge brands.  

Over the past 5 years, I have worked for several Digital Media Companies claiming they do SEO Services; and I have continually interviewed with companies looking for SEO Directors and so forth.  

The scary truth is that I started seeing and experiencing a common trend.  

Thanks for taking the time to read this letter and I hope you enjoy the SEO Masterclass!