OnPage SEO

Site structure refers to how you organize your website's content. A website often consists of content on a variety of – related – topics, presented on posts and pages. Site structure deals with how this content is grouped, linked and presented to the visitor for increased rankings.

A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements).

What does Mobile Friendly Mean? “A mobile friendly website is essentially when your regular website shrinks down to be small enough to display on a mobile device. It looks like a tiny version of your website. There's a lot of zooming, pinching and scrolling going on, but the site displays and functions.”

Image SEO includes elements like image type, size, and load time and your usage and optimization of alt text and keywords in image file names. Image SEO is one of the more often overlooked elements of on-page SEO, but that doesn't mean it's not important.